In the multifamily sector, effective digital marketing strategies allow property managers to connect with potential renters and measure client satisfaction. Multi-Housing News Online recently consulted with Jennifer Staciokas, a marketing expert in the real estate industry, who explained that the best return on investment comes from a holistic digital strategy that integrates organic and paid search, social media, display advertising, and reputation management. According to Staciokas, implementing different marketing strategies for various demographic groups is unnecessary because the rental needs and desires of Gen Y, Gen X, and Baby Boomer renters strongly overlap.
Staciokas further states that digital tools can be used to evaluate customer satisfaction and respond to residents’ feedback. To gain feedback throughout a renter’s residence cycle, Staciokas uses a five-touchpoint survey system that provides a continual steam of information. She also uses a reputation management program that gathers reviews, facilitates trend-spotting, and enables immediate response to comments.